When it comes to writing for B2B websites, a salesperson’s perspective is incredibly valuable. Whether you have a sales team or are just writing content for yourself, there are many things to consider. Here are some tips for successful content creation. Use keywords as a brainstorming tool, create an attribution reporting system, and use a content management system (CMS) to track your content’s performance.
Generating new content ideas
Identifying your ideal customers and developing a strategy for generating and implementing content can help you avoid common mistakes in content marketing. A strategy should include a comprehensive list of content ideas, including your product or service offering and the ideal customer profile. Ultimately, your strategy should incorporate the best content ideas. Listed below are five tips to help you generate new content ideas for your B2B website. Identifying your ideal customer profile will help you devise a content marketing strategy.
Teaser content. Teasers can be attached to signatures or embedded in emails. A teaser can be linked to a website or call-to-action to promote new content. Email newsletters can draw attention to new content. Social media channels like LinkedIn and Xing are popular among business customers. Other social media channels may be of interest depending on your industry. Once you have generated a few teaser content ideas, it is time to write your B2B content.
Using keywords as a brainstorming tool
If you’re struggling with ideas for B2B content, try using your keyword research as a brainstorming tool. Keywords help you find relevant content based on the intent of your visitors. Ask yourself why someone is searching for your product or service, and use the information you learn to create content that matches their intent. In doing so, you’ll ensure your content is both optimized for search and satisfying the needs of your customers and prospects.
Using keywords as a brainstorming tool when creating your B2B content is a great way to make sure your content is unique. You’ll need to avoid duplicating content, which is not only frustrating for your readers, but will also cost you in search rankings. Start by analyzing your existing content to come up with actionable keywords, and then plan your execution of the asset.
Using a content management system (CMS)
Whether you are an established company or a startup, using a content management system is essential to the success of your online business. Content management systems allow multiple people to work on the back end of the website at once. Your marketing team can focus on writing content and plug it into a template, and your IT team can use the CMS to add custom code and security protocols. A content management system is also helpful in developing SEO ranking, as 80% of B2B product searches begin with an online search. CMS will turn these unique visitors into qualified leads.
Content management systems also help businesses automate and track the creation, delivery, and analytics of their content. These systems can integrate with other systems to help businesses understand which content performs best for their particular needs. They can also help you measure the performance of your content and optimize it for increased conversions. Using a content management system for B2B marketing helps you create consistent content for all of your channels, including email marketing, websites, and social media.
Using attribution reporting
Using attribution reporting in your content marketing strategy is an effective way to identify revenue-generating channels. These reports track the interactions between your company and your prospects and identify what channels are most important for your sales cycle. For example, you can determine which content is most effective in creating leads for your company’s sales team. Using this reporting approach can also help you determine how to better serve your prospects.
One of the biggest challenges of content marketing in B2B is how to prove its value. The problem is that content creation is often undervalued or performed for vanity, or both. B2B revenue attribution reporting software helps overcome this challenge by helping you prove the ROI of your content creation and instruct you on which content types to produce based on revenue. By leveraging revenue attribution, you can justify the creation of more content, and make sure it’s generating revenue for your company.