The Best Way to Write an About Us page is much more than a generic corporate resume. In fact, it should be an opportunity to showcase your values and why your product or service is important. When writing this section of your website, remember that it is an opportunity to win over prospects. Here are a few tips to help you write a stellar About Us page. All you need to do is follow these tips and you’ll be on your way to winning over prospects.
Myths about writing an About Us page
Despite what you may believe, writing an About Us page is actually relatively simple. If you follow a few rules, your About page will be a breeze to create. Here are the five most common mistakes to avoid when writing your About page. Avoid these mistakes at all costs and you’ll be well on your way to building a successful business. The first mistake most new business owners make is using a photo of themselves as their header. That’s not only cheesy, it can also be dangerous for your business’s reputation.
Building a story around your unique selling point on an About Us page
Your About Us page is the place to toot your own horn, but avoid overstating your benefits. Instead, present your unique selling point as facts and avoid overusing superlatives. Tell your prospects how they’ll benefit from doing business with you. This will be more persuasive if you quantify your benefits. However, if you’re unable to quantify them, at least describe them in a way that a prospect can understand.
Video is a great tool to enhance your About Us page. Studies have shown that 59% of senior executives prefer video to text. Furthermore, 7 out of 10 millennials watch company videos on e-commerce sites. A video doesn’t have to be long or feature award-winning cinematography, but it must be effective in delivering your brand message. It should be short and to the point.
An about page should be goal-oriented. The best way to accomplish this is to highlight your most unique selling point. A solid first impression is important for new visitors, so highlight it on your About Us page. In addition to highlighting your best-selling points, visitors will also look for the core values of your business. By highlighting your business’ successes and solving common problems, visitors will gain a good impression about you and your business.